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What is Search Engine Optimization (SEO)?

what is seo

What is SEO? “SEO” stands for “search engine optimization.” In simple terms, it refers to the process of optimizing the look and positioning of web pages in organic search results. The higher the visibility of your pages in search results, the more likely you are to attract attention and attract new and existing clients to your business.

The focus of SEO is on unpaid traffic (also known as “natural” or “organic” results). Because organic search is the most popular way for individuals to locate and access online content, having a solid SEO strategy in place is crucial for increasing the quality and number of visitors to your site. SEO relies on unpaid traffic rather than direct or bought traffic (also known as “natural” or “organic” results).

Title tags, keywords, image tags, internal link structure, and backlinks are just a few of the factors that search engines consider. They look at the site structure and design as well as visitor behavior, to determine how high a site should rank in the search.

So putting as many keywords as you can into your CV isn’t going to cut it. Keyword stuffing is a practice that will impair your website’s SEO. In reality, keywords can account for up to 3% of the content, which is a lot of keywords. Avoiding duplicate information or plagiarizing someone else’s work is equally critical.

Why Is SEO Important?

Having a powerful organic search strategy has various advantages. And, from a business point of view, you’re learning a lot about your target market. Here are a few of the reasons why SEO is crucial:

  • It’s a low-cost option. 

  • It generates a high return on investment (ROI), provides relevant data, and nurtures prospects via the marketing funnel.

  • It improves trustworthiness.

  • It draws the right people.

Users trust search engines, and having a top ranking in search engine results indicates to searchers that your site is a trustworthy source.

The higher you rank in the search engine results pages, the more visitors and clicks your site will receive. SEO also improves the user experience, increasing the likelihood of repeat purchases.